FLAKE DALLAS SPORTS & ENTERTAINMENT MARKETING I

UNIT REVIEW / PROMOTIONAL PROCESSES

Promotion
Playbook.

Pick a card. Make your call. Learn the why.

Choose any card • Higher points, deeper thinking

Answer choices
THE QUICK REFERENCE

Eight terms. One playbook.

One campaign can use several methods. A paid social ad is advertising; a temporary coupon within it is sales promotion. A community event is public relations; independent news coverage of it is publicity.